CWR ImageMaker
Empowering Students and Connecting Worlds


Mariana DavelaarThe recession is taking over the world, people are losing their jobs and having a hard time replacing them. Lots of families are getting into serious financial problems. Every profession in the business world has been affected, even the fashion world is having a very hard time enduring at the moment. One after another Big fashion house is closing their doors.

To find a proper job is very hard, because everybody is responding massively at available vacancies. Employers have the advantage of a large pool of qualified candidates to choose from. And they will take their time to choose the candidate they feel is the best match for the job.

What can you do to get the job you want?

Nowadays a good CV is not enough. Because of the large amount of candidates that reply on one vacancy the employers will take their time to make the best choice based on the CV and especially your appearance.

You need to stand out (in a positive way) so the employer will be impressed and will remember you.

Basically you need to dress to impress regardless of the profession.

Fashion tips for the ladies.

  • Long trousers or a pencil skirt length upon the knee.
  • A blouse, don’t be afraid of color but don’t let the color over rule your outfit.
  • A vest for a more business look
  • On top of the blouse a blazer with a nice cut or a cardigan with a nice waist belt for a more fashionable look .
  • With the trousers you can wear heels or flats, don’t wear the pencil skirt with flats (you will look shorter and it’s not flattering).
  • Don’t wear accessories that will distract you and the person you have your job interview with.


Davelaar Fashion Collage



Fashion tips for the men.

  • Wear a nice striped suit. Be sure that the length of your sleeves and the length of the trousers aren’t too long or too short.
  • For a real business look wear a nice colored shirt and a nice matching tie. Don’t let the tie over rule your outfit, for a more informal job interview wear upon your trousers a shirt with a vest or a shirt underneath a v-neck pullover.
  • Be sure you ALWAYS wear dark colored socks. If you don’t play tennis you don’t need white socks so throw them away.
  • A golden tip: If you wear a white shirt don’t ever wear a white t-shirt underneath it because you can see the white t-shirt through the shirt. Wear a red t-shirt instead, you will not see the red of the t-shirt through the shirt. Just try it and you will see.

If you have any fashion questions don’t hesitate to contact me.

Mariana Davelaar
Editor in chief
Fashion Editor
Fashion Statements
The College World Reporter

About Mariana Davelaar: Mariana works as a freelance fashion designer and is Editor in Chief and founder of Fesjon (pronounced as Fashion) is an international fashion community and writes about fashion weeks from all over the world. Fesjon also has an online boutique that sells exclusive brands. Mariana was born and raised in the Netherlands. In 1996 Mariana finished trade school, and obtained a degree in fashion design, and styling in 2000. She has worked in retail for over 7 years and worked as a fashion model for 8 years, and a few years ago she created her first clothing line.

CWR – March 2011

By Natalie Jobity, MBA


Natalie Jobity, MBA

The power of image in influencing first impressions is unquestionable. As the saying goes, image is everything, and in these uncertain economic times you want to be assured your image is working for you with maximum impact. Having an effective professional presence is critical in today’s competitive marketplace. You need to do everything in your power to stay ahead of your competition and your image is an asset you can manage and control. A successful image is the linchpin to an effective personal brand.




It is helpful to think of your image as a “package”. So your image is everything that others see about you, including of course what you are wearing, but also all the other accent pieces that are part of your total package. Last month we discussed key business accessories that accentuate your professional presence. We want to continue with some additional advice to ensure that your total image “package” is working for you!

  1. First, consider all your accessories as part of the image you are projecting. Pay attention to the accent pieces that make you stand out and where you can express more of your own unique élan. For men, your tie is your signature, followed by your watch, belt, shoes. For women, your signature can be your shoes, handbag, jewelry and also scarves and how they’re worn.
  2. Part of your package is your hair! Get your hair professionally cut and colored.  Your hair must have a ‘style’ that is aligned with the professional you aspire to be. If you are in a creative field, you have much more leeway in how you style and color your hair. In more traditional professions,  you want to err towards a more conservative look. You don’t have to blend in entirely but neither do you  want your hair to detract from your perceived professionalism. Strike a happy balance.     
  3. The quality of the accessories that are part of your image ‘package’ are important. Accessories of leather, stainless steel or gold/silver trump those made with man-made materials (plastic, beads, cloth, vinyl etc.). Choose wisely without breaking the bank. 
  4. Both women and men often use belts as a business accessory. A few pointers:
      • Build a collection of tailored leather or suede belts to suit your personal style. Belts can add polish and élan to your ensemble. Women have a wide variety of styles to choose from.  Ensure that is you’re using a belt to accentuate the waistline of your dress or skirt that it is still work appropriate. No rocker studs or blinging accents please. With slacks, ensure your belt provides a nice clean line without adding unnecessary bulk at the waist.  
      • Belts can be used to enhance the way  you look in your clothes. For women, matching the belt to the waistband can elongate legs and conversely, matching it to your top can elongate a short waist. Additionally,  belts wider than 1″ can emphasize a trim, small waist. The wider the waist, the narrower the belt should be.
      • For both genders, make sure your belt is not frayed, faded, or just plain overused. It should be the right length, not too long or too short.      
      • For men, invest in black and brown belts (depending on shoe color) that are of high quality, whether your sensibility is more classic or a little more edgy. A belt in fine leather is a wardrobe basic. Belt color should relate to suit, trouser and shoes.       
      • Don’t wear a belt so tightly that it causes bulges above and below the waist. Definitely an image deal breaker.


5.  Do you know your glasses are an accessory to your

     look?  Invest in a frame that flatters your face. Try to

     avoid loud colors for your work glasses or overly ornate

     designs. Note that frames with a squarer shape project

     more authority than rounder shapes. 

6.  For women who by choice or office culture must wear

     stockings, neutral shades that match your skin tone

     are best. The sheerer the better. Semi-opaque to 

     opaque black tights are obvious staples in the cooler

     months. With pants, dark colors that blend with shoes

     or hem are best. For men, make sure your socks match

     your shoe or pant leg at minimum.


The key takeaway? Do not let any detail go overlooked when it comes to your professional image. Start being very particular about the pieces you begin investing in as you prepare for internships and summer employment.

Next month I will share even more on polishing off your image package!

© Copyright Donell Edwards Media, 2008 -2010. All rights reserved.


CWR – February 2011

By Natalie Jobity, MBA and Carina Drakes

Accessories are a great secret weapon for looking stylish and unique. They are the subtle threads that help pull a look together. Like icing on a cake, they add the final and finishing accent to make your creative presentation sublime. Whatever your accessory treasure trove consists of, make sure it punctuates your personal style and image aspirations. Your image and style speaks volumes about you. Don’t ignore the impact of accessories in having an effective professional presence!


Here are a few things to remember when accessorizing your professional wardrobe:


·         Color can add energy to a standard suit and set you

     apart from the rest of the office. A brightly-hued

     scarf or pair of gloves will keep you stylish and warm

     this winter. This is true for both sexes. Just

     because you’re in a corporate setting it doesn’t mean

     you can’t incorporate a dose of élan into your look.

     Scarves and gloves meant for outerwear are a great

     way to showcase your personal flair and still maintain

     your professionalism.


·         Ties are a great way for men to express their

     individuality. Stripes, patterns, and unique colors are

     all fine-the key is to be unique without crossing over

     into distracting. A good rule of thumb is if your suit

     or shirt has stripes, you may want to go with a solid

     or non-striped pattern tie.  Too many stripes in your

     outfit can potentially detract from your image.


·         The watch-the quintessential classic accessory for

     women and men will always be in style and can be

     used practically and conservatively, fun and

     creatively or edgy and fashion forward. It can make

     a quiet impact or a loud one. For men, since watches

     are one of the few acceptable pieces of jewelry in

     conservative corporate environments, really invest in

     a stellar watch that you can wear for years. A 

     quality watch can be a sign of success. A 

     selection from a brand like Tag Heuer will never steer

     you wrong.


·         Don’t feel compelled to match your accessories. The

     old rules that said your shoe had to match your bag

     etc. are out of date. The key is ensuring your

     accessories enhance your ensemble and help pull

     your look into a professional package.


·         For ladies a signature handbag is a must. Choose one

     that is practical but also makes you feel amazing.

     Neutral colors (black, brown, tan, or grey) are

     sensible, but don’t ignore shades like burgundy, olive

     green, red or deep purple, if these colors speak to

     you. Again quality is important. Nothing gaudy,

     cheap looking or too trendy to diminish your

     professionalism. Save the fringed handbag

     for the weekend.          


·         Regarding jewelry for women, you don’t have to

     spend a fortune but it is wise to invest in a few

     quality pieces. Splurge worthy? A strand of pearls,

     diamond drop earrings, a watch, a cameo pendant. 


·         For men, cuff links, tie clips a ring and watch are

     pretty much your options in the corporate arena.

     Yes, you may want to rock your diamond studs, but

     this is treading on a very slippery slope. Wait

     until you gain more seniority, when you’re in a better

     position to gauge what is appropriate given your

     company culture to start flexing your style SO far



·         Don’t be afraid to use accessories as a way to

     express your cultural heritage. Padma Lakshmi, (Top

     Chef’s host) embraces her Indian heritage in the

     pieces she wears. Indian women love gold jewelry,

     African and South American women are used to

     beads in their heritage. Austrian crystals are

     renowned as are the Murano glass crafted by

     Italians. Just remember that the look has to exude

     business, not pleasure.


·         Consider a trademark accessory. Some men are

     known for wearing bow ties or pocket squares with

     every suit. Some women don’t ever leave home

     without their favorite silk scarf tied around their

     neck, bag or in their hair. The point is you can

     choose to be distinctive.  Find an elegant article in a

     versatile color, and make yourself known for it.


·         Do use accessories to present a more polished image.

     But be smart about how you choose to accessorize

     your outfit, when on an interview, internship, or on

     the job.


In our next feature, we’ll talk about accessories that impact your image that may not necessarily be part of your outfit. Yes, those too are part of your image package!

Copyright Donell Edwards Media, 2008 -2011. All rights reserved.


CWR – January 2011

By Natalie Jobity, MBA and Carina Drakes

Ah, college, a time of classes, exams, self-discovery, parties and growing independence. It is also a time for building your professional network, interviews, internships and professional functions. You’re beginning to pursue your career interests and will need to brand yourself, start building a positive reputation of yourself to those in your sphere and get prepared to explore ways to gain experience in your chosen field. This can be an excitingly stressful time, but the last thing you should worry about is your image. Be sure to invest in smart, foundational pieces, which will become the beginnings of your professional wardrobe. A polished, pulled together image goes a long way towards your advancement in your career. With these simple tips below, you’ll look great, feel confident, and have all the time you need to focus on landing the job of your choice.





A well-made suit is absolutely necessary for every young professional. One good suit can take you from interview to interview, with the switching of shirts, shoes and accessories. Avoid low-quality material and over-the-top colors. Your first suit should be a long-term investment if you take the time to find one in a timeless color (black, gray, navy) and style.  Quality can be determined by the fabrication, cut, design and attention to detail. A quality suit is lined.  A wool blend suit can be worn year round and holds its shape nicely wear after wear.  If the buttons in a suit look cheap, the whole ensemble is down scaled.  Look at everything, from the stitching to the fit. All these factors add up, and determine whether you will purchase a suit that projects command, leadership and professionalism. Be careful with designer labels-look at these suits with the same scrutiny as you would their cheaper cousins. Designer labels do not always translate into a higher quality garment. Regardless of the brand, make sure your suit fits properly (take it to a tailor to make minor customizations) and makes you feel confident. With the right care, your suit can last for years to come.


Dress shoes

Invest in a pair of classic dress shoes that can be worn with your suit and to evening functions. For women, a pair of black leather pumps can go from an interview to a day at work to a party. Avoid heels above 3.5 inches in the interest of comfort and daytime appropriateness. A platform in the front is more comfortable and looks fashionable. For men, a pair of leather dress shoes is important and can also transition from day to night. Wing tips are always classic but so are lace ups. Avoid shoes with thick soles that have a more casual sensibility. Black is a smart choice, but for the more dapper man a pair of oxblood dress shoes can’t hurt either, especially is your suit of choice is a shade of gray.  For women and men ALWAYS make sure your shoes are well maintained and polished before attending any important function.




A tote or briefcase can be a fun and stylish way to carry your resume, cover letter, and portfolio from work to home and back. Though an over-the-top design isn’t recommended, this accessory is one area of professional dress where your personal style can stand out a bit. For women, various colors and materials can be used; a designer case will last for many years and add a hint of sophistication to your look. Many women personalize their cases by tying a silk scarf around the handle or using a sleek-looking purse instead. Feel free to get creative, but it shouldn’t distract from you or your look. For men options are slightly more limited, but a monogrammed case is a fun and classic way to personalize your style. These same basic rules apply to laptop bags as well.



The most important quality to look for in a blazer is fit. The shoulders should lie nicely along your own shoulder line without gaping or pulling. Make sure you are able to move your arms freely and comfortably, while sleeves should hit right at the end of the wrist. Visit a tailor if necessary. A blazer/jacket is the absolute essential for men and women when a suit is not required but when you still need to look professional.  Women can pair a jacket with a dress or skirt for an effortlessly professional look. For men, a blazer in a workable color (such as gray) can be worn with nearly every oxford and pair of pants in your professional wardrobe.  When you want to be sure you are taken seriously, wear a blazer/jacket over your outfit so that you project instant command and confidence.


Look for our article next edition on appropriate business accessories.


© Copyright Donell Edwards Media, 2008 -2010. All rights reserved.


CWR – November 2010

By Natalie Jobity, MBA and Carina Drakes 



We’ve all heard the phrase “dress for success” but when you get to the nitty-gritty what does it really mean? Dressing for success is more than just the clothes you wear. It is your total image presentation, which includes your clothing, but also how you accessorize, the way you communicate, how groomed you are, your poise and posture, non-verbal cues, your ability to maintain eye contact, and more. Because research has proven that people make first impression judgments about us primarily based on how we look, the “dressing” part of dressing for success is very critical.

The way you dress impacts how you are perceived as a professional. As you progress through college, you’ll find it increasingly important to cultivate your personal brand, inside and out. Dress like a winner and you’ll find yourself elevating faster and more exponentially than your peers who dress poorly. So how does a winner dress?

  • They own their signature style. Your style becomes part of your personal brand which in is critical. Your personal brand is your advertisement about who you are and what you stand for. It must be credible, authentic and sustainable. This is what will leave a lasting impression on professors and bosses, and help secure things like letters of recommendation, or internships. 
  • They understand the benefits of investing in high quality clothing. They are aware that quality is associated with success. They invest in themselves before asking others to invest in their company, product or service. This does not necessarily mean that the clothing you were must be expensive. A few high quality investments (such as a classic white oxford, well-tailored pants, a classic pair of shoes) can offset cheaper pieces and add polish to an easygoing look. 
  • They don’t abuse “business casual” dress codes. They get that business casual wear typically means mixing an informal piece or two into their regular business wear. Like a solid tee under a jacket. Or nicely tailored slacks paired with a blouse. It does not mean wearing an outfit you would wear to a casual occasion. 
  • They ensure their clothing fits them impeccably whether they are wearing a suit or a sheath dress. Have your clothing altered by professionals as needed or pay attention to the designers and brands that work well for your figure and proportions.  If your $1,500 Brooks Brothers suit puckers, pulls or is too tight you’re better off wearing a cheaper alternative that fits you to a T. Tailoring is fairly inexpensive, but it is also easy to try on several options when shopping. If the item doesn’t fit you perfectly, look for an alternative. If the item is one that you cannot do without, have it altered. 
  • They pay attention to the accent pieces that impact their imageand make them a stand out. For men, your tie is your signature, followed by your watch, belt, shoes. Invest in these accents and select them wisely. For women, your signature can be your shoes, handbag, jewelry and also scarves and how they’re worn. Makeup should be subtle and enhance your natural features, and hair should not be too distracting. 
  • They are always business appropriate and know that the way they dress speaks loudly about the type of professional they are. They choose classic or timeless designs. They don’t follow fashion trends and instead invest in clothing uniquely appointed to reinforce their professional goals. Though there is nothing wrong with trendy clothing, your internship or job interview is not the best place to experiment with the latest fashions.  Save the trend pieces for the weekend, and wear classic looks to the office.

Take your presentation of yourself as seriously as you do your work and master the nuances of your image, personal style and communication. Doing so will ensure you are noticed in the best possible light and put you head and tail ahead of your peers who take their image for granted. Confidence is also key. When dressing to impress, make sure that you feel comfortable in your clothes, adjust your posture, and smile. These are the little things that can set you apart from the rest.